When Michel Bouchard founded his wine merchant business in Beaune in 1750 with his elder son, he wanted to settle in the heart of Burgundy and its vines. Being close to the vine-growers, he created a unique expertise in selection, wine making and aging with one mission:
Scents of white blossoms, exotic fruit, and peach with a hint of oak. It's delectable on the palate and well-balanced with unctuous, buttery structure and golden hints of honey and toast.
Always search for perfection in quality, authenticity in style and prestige in the name.
For over two centuries, this has been the vision of the House of Bouchard Ainé & Fils.
The Pays d'Oc is an immense viticultural region encompassing 741,300 acres of vines spread out across four departments in Southern France that border on the Gulf of Lion: the Aude, the Gard, the Hrault and the Pyrnes-Orientales. The vast surface area of the vineyards accounts for the extraordinary diversity of their soils: sandy near the sea, limestone, schist, clay, and gravel which are all ideal for growing a wide variety of grapes destined for the making of great wines. The appellation, with its Mediterranean climate, benefits from an exceptional amount of sunshine.