When Michel Bouchard founded his wine merchant business in Beaune in 1750 with his elder son, he wanted to settle in the heart of Burgundy and its vines. Being close to the vine-growers, he created a unique expertise in selection, wine making and aging with one mission:
Pale and clear gold. Fresh fruit and white flowers. A well balanced wine combining perfectly freshness and sweetness.
Always search for perfection in quality, authenticity in style and prestige in the name.
For over two centuries, this has been the vision of the House of Bouchard Ainé & Fils.
Enjoy as a aperitif or with cold starters, fish and white meats.